Remain competitive with Term Essential® and Term Elite®

Effective November 11, 2019

Per the National Association of Insurance Commissioners, all life insurers are required to adopt the new principle-based reserves (PBR) framework.

Effective November 11, 2019, the overall average increase for Term Essential is 1.9%. Term Elite will also experience some increases. This includes terms for 15, 20, and 30 years; there is no increase for 10-year terms. Pru term products remain competitive and aren't expected to experience changes for the remainder of the year.

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Prudential’s Term Essential and Term Elite deliver some of the greatest value from a company clients know and trust:

  • Face amounts to cover the varying needs of clients
  • Opportunity to convert to ANY of Prudential’s permanent products to help meet changing protection needs
  • Age last birthday pricing; this may mean lower premiums for clients
  • Consistent and strong underwriting
  • Speed and convenience through emerging eCapabilities
  • Living Needs BenefitSM,1 one of the most robust accelerated death benefit riders offered in the industry. It can pay a portion of the death benefit while the insured is still alive but terminally ill, is permanently confined to a nursing home, or has undergone life-saving organ transplant procedures*

Prudential term stands above the competition.

Get 6 Reasons Pru Term Is Superior

Term Essential Transition Period – Rate Basis Automation

There is no longer a need for a financial professional to request the lower-priced premium during the October transition period. Through "Rate Basis Automation," Term Essential applications (for either the old product or the new product) received during the transition period will be priced with a premium based on the lesser of the two—automatically.

Your Success Is Important to Us

Discover how Term Essential and Term Elite can benefit you and clients and let us help you close your next case by calling the Sales Desk at 1-800-800-2738, Option 1.


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Transition Rules

For questions or a customized illustration, contact your Prudential Representative.

¹The Living Needs Benefit is an accelerated death benefit and is not a health, nursing home, or long-term care insurance benefit and is not designed to eliminate the need for insurance of these types. There is no charge for this rider but, when a claim is paid under this rider, the death benefit is reduced for early payment, and a $150 processing fee ($100 in Florida) is deducted. If more than one policy is used for the claim, each policy will have a processing fee of up to $150 deducted ($100 in Florida). Portions of the Living Needs Benefit payment may be taxable, and receiving an accelerated death benefit may affect eligibility for public assistance programs. The federal income tax treatment of payments made under this rider depends upon whether the insured is considered “terminally ill” or “chronically ill” and, if the policy is business related, whether the insured is receiving the benefits. We suggest that clients seek assistance from a personal tax advisor regarding the implications of receiving Living Needs Benefit payments. This rider is not available in Minnesota to new purchasers over age 65 until the policy has been in force for one year, and the nursing home option is not available in California, Connecticut, Florida, Massachusetts, New York, or the District of Columbia. This rider is not available in Washington state. In Oregon, term policies must include the waiver of premium benefit to be eligible for this rider.

*Insured must qualify under the terms and conditions of the rider.

May be subject to state approvals.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any of your clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your client's retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.

Term Essential and Term Elite are issued by Pruco Life Insurance Company, except in New York, where they are issued by Pruco Life Insurance Company of New Jersey. Both are Prudential Financial companies located in Newark, NJ. and each is solely responsible for its own financial condition and contractual obligations.

© 2019 Prudential Financial, Inc. and its related entities.
1025968-00001-00 Ed. 09/2019 Exp. 09/01/2020