Repricing Coming Soon to VUL Protector

image of advisor and clients

Effective May 10th, VUL Protector will have new pricing. VUL Protector will still offer clients valuable no lapse guarantees and will continue to be a market leader for 10-pay and longer scenarios, including level-pay.

Pricing updates will vary by the number of years the client chooses to pay premiums, with the largest impact to single-pay scenarios. VUL Protector premiums will increase an average of:*

  • Single Pays: AVG 30%
  • 10 Pays: AVG 15%
  • Full Pays: AVG 3%

*Based on a $1,000,000 Face Lifetime NLG design solve.

Please note: The percentage increases listed above are an average for each pay period and may vary, based on issue age, gender, underwriting class, and face amount.

Given the nature of these changes, there will be a shorter transition period where applications on the old rates are due by May 7th. Follow the link to review the complete transition rules.

Updated Benefits to this Product Version:

  • This version of the product will have increased premium limits from $500,000 to $1M 
  • This new version of VUL Protector will offer Concierge Care Services to BenefitAccess Rider (BAR) customers in an additional 13 states including Alaska, Colorado, Delaware, Idaho, Missouri, Nebraska, New Mexico, North Carolina, Louisiana, Rhode Island, Vermont, Wisconsin, and Wyoming.

Value from a leader

Prudential’s VUL Protector delivers great value from a brand that clients know and trust. In addition to death benefit protection, clients get:

  • No lapse guarantee: Provides clients the security of knowing the policy will remain in place, despite market performance, as long as premiums are paid and terms and conditions of the rider are met.
  • Cash value growth potential:1 Clients can access the cash value form their policy, generally tax free, should the need arise, or leave a larger death benefit to loved ones.
  • Age last birthday pricing: This may mean lower premiums for clients.
  • Diverse investment options: Underlying investment options to suit clients with a higher or lower tolerance for risk.
  • BenefitAccess Rider (BAR): For an additional fee, clients can add BAR to their policy, giving them access to the death benefit should they become terminally or chronically ill and meet the terms of the rider. Now includes BAR Concierge Services. For more information on BAR Concierge Care Services, please view our Concierge Care Services Flyer.

  • Your sucess is important to us

    Discover how VUL Protector can benefit you and clients and let us help you close your next case;

    call the Sales Desk at 800-800-2738, Option 1

    1 Unpaid loans and withdrawals reduce cash values and death benefits; may reduce the duration of the guarantee against lapse, which may lapse the policy; and may have tax consequences.

    VUL Protector® is issued by Pruco Life Insurance Company in all states except New York, where it is issued by Pruco Life Insurance Company of New Jersey and offered through Pruco Securities, LLC (member SIPC). All are Prudential Financial companies located in Newark, NJ.

    The BenefitAccess Rider is an optional rider that accelerates the life insurance death benefit when the insured is terminally ill or is chronically ill as defined in the rider. It is not Long-Term Care (LTC) insurance. Benefits received under the rider will reduce and may deplete the death benefit. Electing the BenefitAccess Rider results in an additional charge and underwriting requirements. Some benefit payments may be subject to a fee. Other terms and conditions apply and can vary by state. Clients should consult their tax and legal advisors.

    For New York contracts: Please also note the rider is not subject to the minimum requirements of New York law, does not qualify for the New York State Long-Term Partnership Program, and is not a Medicare supplement policy. In addition, receiving accelerated death benefits may affect clients' eligibility for public assistance programs and such benefits may be taxable. Benefit payments may only be made if the payments are subject to favorable federal tax treatment. When determining whether the benefit payments will receive favorable tax treatment, the payment of benefits from all insurance policies must be considered. Accordingly, prior to applying for benefits, you should seek assistance from a qualified tax advisor.

    Your client should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract, and/or underlying portfolios. The prospectus and, if available, the summary prospectus contain this information as well as other important information. A copy of the prospectus(es) may be obtained from Your clients should read the prospectus(es) carefully before investing. It is possible to lose money by investing in securities.

    This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client's retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.


    © 2021 Prudential Financial, Inc. and its related entities.

    1046575-00001-00 Ed. 05/2021